Mumbai, April 2026: KLAW Snacks has announced the launch of its latest product, Super Sprout Sticks, marking a significant addition to its growing range of better-for-you snacks. Positioned as India’s first “supersprout” snack, the new offering comes on the back of the brand’s earlier success with Supergrains Puffs.
The newly introduced Super Sprout Sticks are made with 47% sprouted moong and jowar, and are baked rather than fried, catering to the rising demand for healthier snack alternatives. Rich in protein and designed for mindful consumption, the product aims to strike a balance between nutrition and taste for modern consumers.
According to the company, the product aligns with its philosophy of promoting mindful snacking, focusing on relaxation, recovery, and overall well-being. The brand targets consumers looking for healthier ways to unwind after work, workouts, or during daily breaks.
The sticks are available in five flavours — Masala Madness, Mango Mania, Achari Nimbu, Pudina Punch, and Korean Kick — combining traditional Indian tastes with global influences.
The launch was marked by an exclusive event in Mumbai, attended by wellness enthusiasts, influencers, and industry stakeholders. Reality TV personality Pratik Sehajpal was present at the event, alongside a wellness session conducted in collaboration with The Fit Corporate, led by Khyati Kanjani.
Speaking on the launch, Nikki Arora Singh, Founder & Director of KLAW Snacks, said the product was developed to support mindful winding down while delivering on both taste and nutrition. She emphasized the brand’s focus on creating snacks that are not only flavourful but also contribute to stress relief and improved focus.
KLAW Snacks operates under Shivanika Foods Private Limited, which also manages the plant-based brand Blue Tribe. The company continues to expand its portfolio with a focus on sustainable and health-conscious food options.
The Super Sprout Sticks are now available across quick commerce platforms such as Zepto, Instamart, and Blinkit, as well as retail stores in major cities including Delhi, Mumbai, and Bengaluru.
With this launch, KLAW Snacks aims to strengthen its position in India’s evolving healthy snacking segment, catering to a growing base of conscious consumers seeking nutritious yet indulgent food choices.
