MUMBAI, June 2026 — In a major move for the Indian media landscape, pioneering film and entertainment investment platform CineNow has announced the appointment of acclaimed media entrepreneur and producer Siddharth Roy Kapur as Principal Advisor to its Founding Team.
Kapur’s association marks a critical milestone as CineNow scales its ambitious ₹1,350-crore structured Film IP investment platform. His addition is set to bridge the gap between creative content and institutional capital, establishing intellectual property (IP) as a credible asset class in India.
Steering a ₹1,350 Crore Vision
As Principal Advisor, Kapur will leverage his decades of studio leadership to provide strategic counsel across several key areas:
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Content Investment Opportunities: Identifying high-yield, scalable film and entertainment projects.
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Industry Partnerships: Forging alliances between creators, producers, and institutional investors.
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Platform Expansion & Value Creation: Guiding long-term growth strategies for India’s evolving entertainment ecosystem.
Bridging the Gap Between Content and Capital
India’s media and entertainment industry is currently undergoing a massive transformation, driven by surging consumption and globalizing content. However, the financial infrastructure needed to support this growth has historically lagged behind.
Rohit Dalmia, Chairman and Managing Director of CineNow, highlighted the platform’s mission to solve this exact problem:
“India’s media and entertainment industry is entering a defining decade… intellectual property is emerging as one of the most valuable forms of long-term value creation. However, the financial infrastructure around content remains underdeveloped. CineNow was created to bridge that gap by bringing transparency, governance, institutional capital, and disciplined investment frameworks to the sector.”
Welcoming Kapur to the team, Dalmia added, “His unparalleled experience across content creation, studio leadership, and media entrepreneurship makes him one of the most respected voices in Indian entertainment. His strategic counsel will be invaluable.”
Unlocking the Next Phase of Industry Growth
Siddharth Roy Kapur is widely recognized for backing some of India’s most successful entertainment ventures. His deep understanding of content economics and audience evolution will directly guide CineNow’s strategy as it engages with rights holders and creators.
Commenting on his new role, Siddharth Roy Kapur stated:
“The Indian entertainment industry is witnessing unprecedented growth, driven by expanding audiences, multiple distribution platforms, and the increasing strategic importance of intellectual property. As the sector matures, innovative and well-governed capital solutions will play an important role in unlocking its next phase of growth. CineNow is building a unique platform at the intersection of content, capital, and technology, and I am pleased to support the Founding Team.”
About CineNow
CineNow is a premier entertainment-focused investment platform dedicated to transforming film and content intellectual property into a structured, investable asset class. Backed by a ₹1,350-crore investment commitment, the company uses innovative financing models and institutional-grade governance to build the financial foundation for the next era of India’s media and entertainment industry.
