New Delhi, March 30, 2026: Ashiana Housing Ltd., a publicly listed real estate developer on the NSE and BSE, has announced the launch of Phase 4 at its residential project Ashiana Malhar in Pune. Positioned as the most premium and sought-after tower within the township, the new phase aims to build on the strong demand witnessed in earlier launches.
The newly introduced Phase 4 comprises a limited inventory of 110 residential units, emphasizing exclusivity and a scarcity-driven approach. The tower offers a combination of enhanced specifications, improved layouts, and a prime location within the development, making it a key highlight of the project.
One of the standout features of Phase 4 is its unique offering of mountain-facing views along with East and West Vastu-compliant homes. Residents will also benefit from uninterrupted views of approximately 3.12 acres of open green spaces. Designed across 14 floors with eight units per core, the tower focuses on ensuring privacy, ample natural light, and a balanced community living experience.
The homes come with upgraded tiles and modern fittings in kitchens and bathrooms, further enhancing the premium appeal. The project offers both 2 BHK and 3 BHK configurations, with prices starting at ₹83.26 lakh for 2 BHK units and ₹1.246 crore for 3 BHK units. Early buyers are eligible for registration benefits of up to ₹5 lakh.
Commenting on the launch, Ankur Gupta, Joint Managing Director of Ashiana Housing Ltd., stated that Phase 4 reflects the company’s continued focus on delivering thoughtfully designed premium homes within well-planned communities. He highlighted that the combination of scenic views, Vastu-oriented layouts, and upgraded features makes the offering attractive for homebuyers in Pune.
Col. Sunil Vidyadhar Damle, Vice President at Ashiana Housing, added that Phase 4 has been strategically positioned as the most preferred tower in the township. He emphasized that the limited number of homes, coupled with superior specifications and prime placement, provides a unique opportunity for buyers seeking high-quality living spaces.
Ashiana Malhar is being developed as a joint venture project with an estimated total cost of ₹750–800 crore, funded through internal accruals. The development is progressing in phases, with Phase 1 already delivered, Phase 2 scheduled for November 2026, Phase 3 for June 2027, Phase 4 targeted for September 2029, and Phase 5 expected to be announced in the future.
The project has recorded strong sales momentum, driven by positive buyer response to its premium residential concept. Additionally, the recent launch of the clubhouse has further boosted customer interest and confidence in the development.
With the introduction of Phase 4, Ashiana Housing aims to strengthen Ashiana Malhar’s position as a premium residential destination in Pune, offering a blend of modern amenities, exclusivity, and long-term value for homebuyers.
