New Delhi, June 2026: Strengthening its leadership team to support its next phase of growth, Cura, one of India’s leading Ayurvedic wellness brands, has appointed Abid Khan as its National Sales Manager (NSM). With over 20 years of experience in sales, marketing and business operations, Khan brings with him extensive expertise in building sales networks and driving business growth at a national scale.
Prior to joining Cura, he was associated with Hamdard Food India, where he led sales operations for the company’s food and beverages portfolio across North India. Over the years, he has held several leadership positions across the FMCG, wellness, cosmetics and healthcare sectors, including a senior sales and marketing role with HCL Technologies. His experience across these sectors positions him as a strong addition to the company.
Over the course of his career, he has successfully led large sales teams, managed extensive distributor networks and driven business growth across multiple markets. His vast experience in sales strategy, channel expansion and market development is expected to play an important role in strengthening the brand’s footprint and making holistic wellness accessible to consumers.
Commenting on the appointment, Aditya Mihir, Director, Cura, said, “We are delighted to welcome Abid Khan to the Cura family. Along with his strong understanding of market dynamics and sales operations, his work experience across Hamdard Food India and FMCG, healthcare and wellness sectors makes him a truly valuable addition to our team. As Cura continues to expand across India, we are confident that his expertise will strengthen our market reach and support our long-term growth plans.”
Cura has been at the forefront of promoting holistic wellness by combining the wisdom of Ayurveda with modern innovation. The company has a wide range of wellness, self-care and food products, strong presence across India and a continued focus on quality and sustainability. It is committed to making affordable and effective wellness solutions accessible to consumers across the country. The appointment marks another significant step in Cura’s ongoing efforts to strengthen its market presence and accelerate its growth journey in the Ayurvedic wellness sector.
