New Delhi — Commuters in Delhi will soon have access to premium cars like Mercedes-Benz, BMW, and Audi at fares comparable to everyday rides, as ride-hailing platform NEMBHARAT prepares to introduce its premium chauffeur-driven category next month.
The company revealed that introductory fares for short-distance trips will begin at ₹120, with a commitment to zero surge pricing and no platform commission.
“In most ride-hailing apps, luxury is a separate category. For us, it’s simply another ride option,” said Deepak K. Shah, Director and CEO of NEMBHARAT.
The platform is designed to disrupt traditional luxury ride pricing, which is often expensive due to commissions and dynamic pricing. By integrating premium vehicles into daily commute options, NEMBHARAT aims to make high-end travel more accessible.
Under its model, drivers keep 100% of the fare, while passengers benefit from stable and transparent pricing. The premium fleet will be operated by trained and verified chauffeurs.
NEMBHARAT also emphasizes safety, offering features such as passenger KYC verification, in-cab intercom, SOS functionality, and a dedicated rapid-response team.
“Today’s users demand predictable pricing and fairness, while drivers deserve to retain more of their earnings,” said Kanchi Sharma, COO of NEMBHARAT.
Operating under World Economic Mobility Ltd, the platform ensures accountability for riders, drivers, and fleet partners. The service will launch in Delhi NCR, followed by expansion into other cities across India.
