Fan-Favourite Returns with AI-Led Digital Storytelling
Mumbai, April 22, 2026: Rebel Foods’s popular brand Faasos has reintroduced its much-loved Pizza Wraps, marking their comeback with a creative, Bollywood-inspired campaign. Blending food, nostalgia, and pop culture, the campaign leverages AI-led digital content to reimagine iconic Hindi cinema moments with Pizza Wraps as the central character.
A Cinematic Twist to Food Marketing
The campaign draws inspiration from blockbuster films like Zindagi Na Milegi Dobara, Om Shanti Om, Dilwale Dulhania Le Jayenge, Yeh Jawaani Hai Deewani, and Phir Hera Pheri. Familiar scenes from these films are recreated with a playful twist, positioning Pizza Wraps as the “hero” of the narrative.
Brand Perspective
Commenting on the launch, Mohit Mahajan, AVP Marketing at Rebel Foods, said the brand saw strong consumer demand when Pizza Wraps were first introduced.
“Bringing them back gave us an opportunity to create something fresh and engaging. Bollywood connects deeply with audiences across India, making it the perfect medium to tell this story with humor and relatability,” he noted.
Designed for Modern Lifestyles
The campaign is rooted in a key consumer insight: while pizza remains universally popular, it often lacks convenience for fast-paced, on-the-go lifestyles.
Faasos Pizza Wraps aim to address this gap by offering:
- A mess-free, easy-to-eat format
- Single-serving convenience
- The same indulgent pizza flavors in a portable wrap
This combination makes them suitable for consumers seeking both comfort and convenience.
Influencer-Led Amplification
To extend reach, Faasos has collaborated with over 20 influencers who are creating Bollywood-style content inspired by iconic dialogues and dramatic scenes. This creator-driven strategy is designed to spark engagement and conversations across social media platforms.
Strengthening Consumer Engagement
With the return of Pizza Wraps and a campaign rooted in Bollywood storytelling, Faasos continues to experiment with innovative formats that resonate with younger, digitally active audiences.
About Rebel Foods
Rebel Foods is one of the world’s leading internet restaurant companies, operating brands such as Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, and Wendy’s.
With 450+ kitchens across 85+ cities, the company leverages its proprietary technology platform, Rebel OS, to scale multiple brands efficiently. Rebel Foods currently operates 45+ brands across India, the UAE, and the UK.
